To Pin or not to Pin…that is the question

Millions of people have flocked to Pinterest.com in the latest craze of social media sites. And it is not just individual users taking an interest—businesses are also finding significant value in using this virtual billboard to promote their brands.

Although not designed to be a business tool, retailers and businesses—especially those with a visual appeal—are flocking to the site and setting up “pinboards” to promote their brands. Whole Foods, the Cooking Channel, Pottery Barn Kids, and the Humane Society of New York are just a few of the businesses that are utilizing Pinterest to appeal to consumers.