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No matter how much you may hate to negotiate yourself into a deal—or even out of one—negotiating is a very legitimate business skill to acquire.
It’s even more crucial if you’re a smaller business trying to get off the ground. You will have to make your arguments against much bigger, more powerful entities so it’s essential that you know the science behind negotiation skills and how they affect the other party’s psyche.
Based on psychological research, here are some negotiation tips that will help you to get what you want.